Visions

Dimensional Newspaper Insert

An upscale salon located near four major universities wanted to attract college senior women. The salon created an event that would help them prepare for their upcomming job hunting by showing them how to look more professional. To promote the event, a newspaper insert was created and inserted into the newspapers of each university. Along with the attention getting approach of printing on an actual brown paper bag, a headline and copy was created that would create discussion among the student population: "Open Bag, Insert Head. Or call us today for the most exciting beauty event in town...."