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Kevin Orzechowski's Portfolio
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Welcome
Hello
Contact Infromation
Branding
The Operationalized Brand
Interactive Projects
JamBaloosa
General Motors
Proctor & Gamble
Invesco: 1
Invesco: 2
Kodak
Deloitte
DeloitteLearning
LearningPoint
OEConnection
Atlantic Aviation
Marketing Materials
JamBaloosa
Vision
RPS Press Kit
RPS Ad
FedEx Ground Direct Mail
RPS Brochure
FedEx Home Delivery
FedEx Ground Holiday Card
FedEx Ground Quality Program Posters
FedEx Ground Animated eMail
Pittsburgh Penguins
Caliber System
Net Night
TV and Video
JamBaloosa
FedEx Ground
RPS TV: Bob
RPS TV: Kid on the Internet
RPS TV: While You Were Sleeping
Case Study: Atlantic Research & Consulting
Corporate Look and Feel
Product Brochures
Tradeshow Booth
Case Study: UMB Investment Services Group
Corporate Identity
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Case Study: AccessData
Corporate Image
New Website Design
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Boards Served

FedEx Home Delivery

 

Screen 1: Brand and Marketing Materials

FedEx Ground was starting a new home delivery service. They needed a name, a logo and a series of marketing materials. The name was created to be simple, friendly and approachable and an Operationalized Brand was developed to support it. The logo, created by Landor and Associates, was designed to capture the spirit of the brand. The marketing piece, shown below, ties it all together.