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Kevin Orzechowski's Portfolio
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UMB Investment Services Group

 

New Corporate Identity

Sunstone Services was purchased by UMB Bank and needed a new corporate identity that would reflect the merger of the two entities. Sunstone's previous corporate identity was based on bright colors and images, while UMB's identity was vary staid and reserved. The new logo incorporates the strong font of the UMB logo and adds the bright vibrant colors to reflect Sunstone's influence. The interlocking graphic is meant to suggest the merger of the two firms.