EXPERIENCE     
       

SIMONSHOWS, PITTSBURGH, PA (2005 - Present)

President and CEO

- Founded a technology company that provided tools and creative services to help
   organizations create and deliver custom, multi-media presentations over the web.

- Identified and developed the product and service offerings

- Articulated the value proposition

- Developed and executed the marketing message and plan

- Performed all public relations activities

- Generated sales plan and cultivated leads

- Managed client relationships

- Managed budgets, billing, and the day-to-day operations of the business

- Provided creative direction for all projects

ACCESS DATA, PITTSBURGH, PA (2000 - 2005)

Director of the Creative Group at Access Data

- Founded a $1,000,000+ division of Access Data Corporation

- Developed the Creative Group’s product and service offerings

- Created the Operationalized Brand approach

- Integrated the Creative Group into the business and technical divisions of Access Data

- Generated leads and managed all Creative Group projects supporting offices in Boston, Chicago,
   New York, Pittsburgh, and San Francisco

- Managed projects and relationships for all companies including: Deloitte, Kodak, Proctor & Gamble,
   OEConnection and PNC Bank

- Developed and supervised a seven-person staff

- Provided creative direction on all branding, print, electronic, marketing, advertising, and public
   relations programs

- Managed and directed video shoots and audio sessions in the United States, Europe and Asia

FEDEX GROUND, PITTSBURGH, PA (1994 - 2000)

Creative Director

- Founded the in-house advertising agency for the $1.9 billion small-package ground carrier

- Managed a staff of designers, production managers and media buyers

- Produced yearly advertising plans and managed a $6,000,0000 budget

- Participated in the development of market research and focus groups

- Developed concepts and managed production on all television and radio advertising campaigns for
   The United States and Canada

- Provided creative direction for all print, marketing and video projects

- Provided creative direction for all employee communications programs

- Directed production of an annual three-city meeting for 5,000 employees

- Directed the corporate-wide branding initiative for FedEx Home Delivery

ROBERTS•JAWORSKI, INC., PITTSBURGH, PA (1989 - 1994)

Art Director

- Created marketing strategies, concepts and design for all ads, brochures and collateral materials

- Developed concepts and provided art direction for various television advertising campaigns

- Supervised a staff of five in-house and contract resources

HALLMARK ADVERTISING, PITTSBURGH, PA (1988 - 1989)

Art Director

- Developed concepts and designs for ads, brochures and promotional materials for a variety of
   consumer accounts

MARTIN•SCHAFFER, BETHESDA, MD (1986 - 1988)

Art Director

- Developed concept and design for ads, brochures and promotional materials for business-to-
   business and consumer accounts.

REZA INC., SILVER SPRING, MD (1985 - 1986)

- Graphic Designer

• Created graphic designs for a fast-paced design firm specializing in government contracts